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Brand kit

AvenPing Brand Guidelines

Official guidance for using the AvenPing name, logo, and colors. Use these assets for press, partners, directories, and product integrations — always keep the mark recognizable and unaltered.

Overview

AvenPing is a WhatsApp Business platform by Aven Technologies Inc. Our visual identity is cyan-teal, geometric, and approachable — built around a layered mark that suggests connection and delivery.

WhatsApp Business Simplified

Logo

Prefer the full wordmark when space allows. Use the icon alone in compact spaces (app icons, favicons, avatar badges). Do not recreate or redraw the mark.

Wordmark

Icon

Mono

On dark

Clear space & sizing

Keep clear space around the logo equal to at least 1/4 of the icon height on all sides.
Minimum digital size: icon 24×24 px; wordmark height 20 px.
On print, keep the wordmark at least 12 mm tall.

Don'ts

Don’t stretch, rotate, or skew the logo

Don’t change logo colors or add gradients

Don’t place the logo on busy photography without a clear panel

Don’t add outlines, shadows, or effects

Don’t recreate the mark from shapes or fonts

Don’t use old or unofficial versions of the logo

Colors

Primary brand hex for directories and icon libraries: #00BCD4.

Primary

RGB 0, 188, 212

Primary brand mark, accents, CTAs

Wordmark

RGB 0, 146, 184

AvenPing wordmark text

Deep teal

RGB 0, 141, 159

Logo secondary facet

Shadow teal

RGB 26, 104, 125

Logo depth / shadow facet

Sky

RGB 0, 178, 255

Product UI primary

Ink

RGB 23, 23, 23

Body text on light backgrounds

Typography

Product and marketing surfaces use Geist (sans) with Geist Mono for code and technical labels. System fallbacks: Arial, Helvetica, sans-serif.

Display

Stay connected

Body

AvenPing helps teams run WhatsApp Business messaging, campaigns, and automation from one place.

Mono

avenping.com · #00BCD4

Downloads

SVG assets for web, press kits, and icon directories. Prefer SVG over raster whenever possible.

Icon (color)

Icon (mono)

Icon (white)

Wordmark (color)

Wordmark (mono)

Usage & trademark

You may use the logo for identification — for example in directories, partner lists, press coverage, or integrations — provided the use is accurate, does not imply endorsement, and follows these guidelines.

Do not use the logo as part of another product name, domain, or brand. Do not sell merchandise featuring the mark without written permission.

License for icon libraries and redistribution: brand-use (trademark retained; identification-only).

Questions or partnership requests: [email protected]