Per-message pricing empowers you to create better customer experiences and better engage with your audience.

Explore each message category to understand how they can be used across your customers' journey.

Marketing messages can help businesses achieve a wide range of goals across the funnel, from generating awareness to driving sales to retargeting customers. These messages can include offers and promos, related product suggestions, abandoned cart reminders, and more.

Learn more

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Be there for your customers with service and utility messages

Helping your customers is always a priority. That's why we do not charge for service messages, or for utility messages businesses send in response to users.

Get rewarded as you grow with utility and authentication messages

As businesses send more messages on WhatsApp, they can unlock more attractive pricing via our volume tiers.

Leverage free entry points across all message categories

When customers send you a message from an Ad that clicks to WhatsApp or a Facebook Page CTA button, for the following 72 hours all messages are not charged.

Message rates

Select the market, currency and message category to understand what WhatsApp charges per message delivered through the AvenPing platform.

Message rate:

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All rates

How billing works: Charges apply when a message is delivered (not just sent). Rates vary by market–category pair. AvenPing passes these WhatsApp API charges directly — check your plan for platform fees on top of message rates. View AvenPing plans →

Ready to get started?

Start sending WhatsApp messages at transparent per-message rates with no setup fees. Only pay for what you send.